It started when baby Cedric came home...
Human-grade, whole ingredients
We provide all of your pup’s nutritional needs with only whole foods. No chemical additives, no preservatives, no synthetic vitamins, nothing but real, human grade foods.
Transparency
Other brands want to lock you in. They don't want you to think you can make dog food yourself. Our mission is to free you! We encourage homemade. Our products help make the experience better.
Eco-friendly
When you get frozen food delivered you are shipping a lot of weight in water and ice. We have 1/10 of the carbon carbon footprint.